Best Western Hotel Group is a powerful brand recognized worldwide, which has managed to expand to more than 4,200 hotels in more than 100 countries. This leading global hotel network is comprised of three hotel companies including: WorldHotels Collection, Best Western Hotels & Resorts and SureStay Hotel Group.
For its part, SILMÉXICO is a 100% Mexican real estate investment company. In its beginnings it was the result of the diversification of hospitality services from the perspective of the real estate sector and with a specialized focus on residential housing for foreign investors in the Caribbean. Subsequently, under the diversification of investments and the portfolio of destinations, in 2015 SILMEXICO INVESTMENT PROPERTIES was born, a company focused on real estate with a portfolio of residential, commercial and investment properties.
Today both companies join together in this great alliance where SILMÉXICO serves as the developer of the BWH Hotels brand, offering hoteliers and investors a diversified portfolio of brands with different characteristics and services, all designed to generate greater income.
This portfolio is enriched by 19 distinctive brands spanning all market segments, from luxury to economy, BWH Hotels adapts to the needs of developers and guests in all markets, offering personality and style with each brand.
BWH Hotels has a history of 75 years developing its brand. Since its beginnings in 1948, Best Western has been concerned with developing its brand with an orientation to meeting the needs of different types of markets. In this way they have successfully created a global sales network with contacts, knowledge and reputation at the disposal of hotel developers.
With a global presence, the BWH Hotels team engages with decision makers and influencers around the world, aligned to maximize market share across the portfolio. This is a customer-centric organization, marked by a passion for hospitality and focused solely on generating profitable revenue.
Among the agreements that this prestigious company has are:
-Global leisure travel distributors: These include WebBeds, Delta Vacations, hotelbeds, Restel and many more. In this area you have access to 60,000 travel distributors, 140 markets around the world and sales of 100 million nights a year.
-Corporate accounts: In this sector they have collaborations with large companies such as Siemens, British American Tobacco, Johnson & Johnson, Microsoft, Amazon, Accenture and ABB.
-Online Travel Agencies: With distribution in the main OTAs, BWH Hotels benefits from preferential commissions. Online travel agencies such as Orbitz, Expedia, Trivago, Booking.com, Despegar, Travelocity, Hotwire and CheapTickets are located here.
An important complement to achieve the success of the project is the Marketing and Loyalty Strategy. BWH Hotels spends $70 million annually on global advertising campaigns and its various content channels (YouTube Channel and official blog), which encourage guests to travel and choose this chain for their stay.
In summary, the alliance between Best Western Hotel Group and SILMÉXICO not only represents an opportunity for growth and innovation in the hotel industry, but also offers a testament to both companies’ continued commitment to excellence and customer satisfaction. With a diversified portfolio, global distribution network and robust marketing strategy, this partnership is poised to reach new heights and define the standard of modern hospitality.
We still have a lot of information to discover about this incredible alliance, if you want to learn more about the opportunities that the convergence of both companies will offer, stay tuned to our official blog and social networks.
