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Best Western Hotel Group and SILMÉXICO join forces to develop the hotel market in Mexico

May 30, 2024 Sales Department

Last Wednesday, May 29, SILMÉXICO and Best Western Hotel Group celebrated the official presentation of their strategic alliance. In this agreement, SILMÉXICO assumes the role of national brand developer, marking the beginning of a promising collaboration in the Mexican hotel sector.

An Innovative Presentation Event

The event, which began punctually at 9 in the morning, was a breakfast-presentation that brought together various people interested in learning about BWH Hotels’ proposals for investors and hospitality professionals. Luis Alberto Tito, Director of Hotel Development in Latin America for BWH Hotels, led the presentation, providing all relevant information to attendees.

Innovation and Leadership in Hospitality

Best Western Hotels & Resorts and SILMÉXICO stand out for their commitment to excellence and innovation in hospitality. In this new phase, both companies seek to integrate visionary professionals into their team who share their passion for providing exceptional guest experiences. The initiative focuses on finding dedicated hospitality talent with a fresh perspective, to drive growth and evolution of the brand.

Why invest with Best Western Hotels & Resorts?

Best Western Hotels & Resorts is a global hotel chain with a strong reputation for its commitment to quality, service and innovation. With 19 brands and more than 4,700 hotels in more than 100 countries, the brand has established itself as an industry leader, offering a wide range of accommodation options that suit the needs and preferences of modern travelers.

Additionally, BWH Hotels offers:

-Analysis and monitoring of improvements

-An annual investment in marketing strategies of $70 million dollars

-Professional management of revenue management with business intelligence tools

-Great flexibility in your brands

-A competitive franchise cost in the market

Visits to Key Cities

The tour of presentations will cover several key cities in Mexico, starting in Oaxaca de Juárez. During these events, Best Western Hotels & Resorts representatives will conduct briefings and interviews to identify top talent in the industry. The visits will continue through Puerto Escondido, Huatulco, Guadalajara, Mexico City and Cancún, offering participants the opportunity to learn more about the company’s philosophy, its quality standards and the professional development opportunities available.

Requirements and Participation

The call is open to all hospitality professionals who have relevant industry experience, leadership skills and an innovative approach to hospitality management. Those interested in participating can find more information about the following dates and cities in the official SILMÉXICO media: Instagram, Facebook, LinkedIn, and at

Don’t miss the opportunity to be part of one of the most promising alliances in the hotel industry!

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