How to Start Business as a Mom: Advice and Inspiring Experiences

17 de Octubre, 2024 Sales Department

On the path of entrepreneurship, being a mom can seem like a doubly challenging challenge. Many women wonder how to balance motherhood and a successful business without sacrificing either area. This article arises from those questions and seeks to be a practical and inspiring guide for all mothers who want to start their entrepreneurial adventure.

The Challenge of Being a Mom and Entrepreneur from the vision of Dolores Pérez Islas, CEO of SILMÉXICO

“Being a mother is already a monumental task, but when it is combined with the desire to be an entrepreneur, the challenge multiplies. However, it is possible to balance both roles and achieve success in both. My own experience as a mompreneur during the pandemic taught me key lessons that I want to share with you today.

Imagine being in the middle of a pandemic, with a newly opened office and an enthusiastic team waiting to lead important projects. At that same moment, I was in the middle of postpartum, with all the emotions and uncertainty of what the future held for my business. The pressure was overwhelming: caring for a baby, making critical decisions, and maintaining the stability of my team. However, I understood something fundamental: difficult moments do not define us, but rather they transform us. Every challenge is an opportunity to learn and grow.

I made key decisions like delegating tasks, leaning on my close network, and most importantly, accepting that it’s okay to ask for help. The connection with myself and my daughter was what allowed me to get through those difficult days. “I recognized that to take care of my business and my family, I had to take care of myself first.”

Keys to Being a Successful Entrepreneur Mom

If you identify with this story, I want to share some tips that will help you take your first steps towards entrepreneurship:

-Define your goals and priorities: Your time is limited and valuable. Establish what is most important for both you and your business. This will help you maintain focus and avoid feeling overwhelmed.

-Find a niche that you are passionate about: Starting a business is not only about generating income, but about being passionate about what you do. Choose an area that motivates you, as this will push you to keep going even in the most difficult times.

-Create a support network: Don’t try to do everything alone. Surround yourself with people who support you, whether it’s your partner, family, friends, or even other mompreneurs. Delegating tasks is key to balancing your responsibilities.

-Take advantage of technology: There are applications that make the lives of entrepreneurial moms easier. Tools like Trello or Asana to organize tasks, Slack to communicate with your team, or Google Calendar to plan your days can be of great help.

Stories of Entrepreneur Moms

To inspire you even more, we share the stories of three moms who managed to balance motherhood and entrepreneurship:

Ana Jiménez, founder of a baby clothing store chain, started her business after the birth of her first child. Her passion for the world of babies drove her to create a successful brand while balancing her role as a mother.

María Fernanda Castro, a digital marketing consultant, left her corporate job to start her own business after becoming a mother. Using tools like Zoom and Trello, she was able to manage her agency while caring for her baby.

Paola Rodríguez, co-founder of an e-learning platform, created her business while breastfeeding her child. She organized her time with clear routines and technological tools, achieving business success without neglecting her family.

These stories show that it is possible to be a successful entrepreneur mom and excel in both areas.

Common Challenges and How to Overcome Them

The road is not without obstacles. Here are some of the most common challenges and how you can face them:

  • Maternal guilt syndrome: It’s normal to feel like you’re not dedicating enough time to your children or your business. Remember, you are building something important for them. In time, they will see the value of your effort.

 

  • Physical and mental exhaustion: You can’t be the mom or entrepreneur you want to be if you don’t take care of yourself. Rest, eat well, and take moments for yourself. If you lack energy, everything becomes harder.

 

  • Lack of confidence: Starting something new is always scary, but every step you take matters. If you ever doubt your abilities, remember how far you’ve come and what you want to achieve for yourself and your family.

Final Reflection

Being an entrepreneur mom isn’t easy, but it’s possible. With organization, support, and confidence in yourself, you can achieve it. If you’re thinking about starting a business, don’t hesitate any longer. Every challenge you face brings you closer to your goals and the life you want for yourself and your children.

Life is full of uncertainties, but it’s those very uncertainties that lead us to the greatest opportunities. Embrace the change and take the first step. Success is waiting!

Judicial Reform in Mexico: What Impact Will It Have on Business?

Imagen. El economista
September 19, 2024 Sales Department

The recent approval of the judicial reform in Mexico has generated great expectations in the business world. Now that it is a reality, businessmen and entrepreneurs must understand the changes that this new structure will bring with it. In this article, we explore the main aspects of the reform, its benefits and challenges, as well as the direct impact on the business environment and the real estate sector.

Historical Context and the Three Powers in Mexico

To understand the importance of this reform, it is key to remember how the political system works in Mexico. The three branches of government are:

    • Executive Branch: Responsible for applying the laws and directing the public administration, under the figure of the president.
    • Legislative Branch: Composed of the Congress of the Union, which creates, modifies and approves laws.
    • Judicial Branch: Its mission is to interpret the laws and guarantee their fair application. The Supreme Court of Justice of the Nation is the highest authority.

Since the promulgation of the Constitution in 1917, these three branches have operated with a delicate balance that prevents abuse of power. However, the judicial system has been criticized for problems such as corruption and inefficiency, which have undermined confidence in justice. Therefore, the recently approved reform seeks to solve these failures and modernize the system.

What Does Judicial Reform Involve?

The judicial reform has been approved with the objective of making the system more efficient, transparent and accessible. This change is vital for the business sector, where judicial decisions affect both the resolution of commercial disputes and the legal security of investments.

One of the most notable points of the reform is the popular election of judges. This measure promises to make the judicial system more democratic, but also presents important challenges that business owners and investors must take into account.

Positive Aspects:

    • Greater Representativeness: With the direct election of judges, the judicial system will be more aligned with the interests and needs of society, which could translate into more balanced and fair decisions.

 

    • Transparency and Trust: Being subject to citizen oversight, judges will have to be held accountable more clearly. This will strengthen confidence in the judicial system, which is essential for the stability of investments in sectors such as real estate.

 

    • Accountability: Accountability will become a key principle of judicial work, promoting faster and more efficient justice, crucial aspects for the business environment in Mexico.

Negative Aspects:

    • Politicization of the System: The popular election could lead some judges to prioritize political or populist interests over legal principles, affecting impartiality in cases that involve large investments.


    • Costs and Campaigns: Judges will now have to campaign to be elected, which can open the door to undue influence from interest groups or large corporations that finance their candidacies.


    • Legal Uncertainty: Instead of making decisions based on case law, judges could be inclined to rule based on popularity, creating legal uncertainty, especially in long-term projects such as real estate developments.

Impact of Judicial Reform on Business

The recently approved judicial reform will have a profound impact on the business sector, especially in areas such as conflict resolution and investment protection. Here we detail some of the effects you may notice:

 

    • Greater Legal Security: A more transparent and efficient judicial system will give greater confidence to national and foreign investors. With the certainty that their rights will be protected under the law, entrepreneurs will feel more comfortable making long-term investments in Mexico.


    • Faster Dispute Resolution: With the reform, judicial processes will be more agile, which will reduce the time and costs associated with conflict resolution. This will be particularly relevant in the real estate and construction sector, where contractual disagreements can halt projects.


    • Promotion of Foreign Investments: Greater transparency and the fight against corruption make Mexico a more attractive destination for international investors. In sectors such as Real Estate, where legal certainty is key, this reform could drive an increase in the acquisition of properties by foreigners.


Fairer Competition: An equitable judicial system will allow for fairer competition by protecting both large and small businesses. This will generate a more dynamic and fair business environment, where all actors will have equal opportunities.

Conclusion

The judicial reform in Mexico, already approved, is an important step towards the modernization of the justice system. While it brings with it a number of benefits such as greater transparency and representativeness, it also poses significant challenges, especially in terms of politicization and potential conflicts of interest. For key sectors such as Real Estate and business, where stability and predictability are fundamental, the success of this reform will depend on how representativeness is balanced with the impartiality and efficiency of the judicial system.

 

If you have questions or concerns about how this judicial reform may affect your business, do not hesitate to contact us. Follow us on our social networks like SILMÉXICO for more content about the business sector in Mexico. If you want to hear our CEO talk about relevant topics for business, follow her networks such as “REAL ESTATE Y NEGOCIOS” or “Dolores Pérez Islas”.

Promoverán oportunidades de inversión hotelera en el “Seminario de Inversión con Best Western”

agosto 5, 2024

El Comité de Turismo y Convenciones de Tijuana (Cotuco) dio a conocer la realización del «Seminario de Inversión con Best Western», un evento exclusivo que se llevará a cabo este martes 6 de agosto, en el Hotel Real Inn, en Tijuana, en el cual se ofrecerá información sobre las oportunidades de inversión en el ramo de la hotelería, cuya entrada es sin costo.

En conferencia de prensa, el Lic. Juan Coronado Ruiz, director del Cotuco, destacó la importancia de apoyar la difusión de este tipo de eventos que generan oportunidades de negocio y, por tanto, de crecimiento para la ciudad.

“Nos es grato que organizadores elijan a Tijuana como sede de sus seminarios y congresos, ya que somos un destino predilecto para ello, y es una forma de promover otras bondades turísticas con las que contamos en la región”, expresó.

Al respecto, la Dra. Dolores Pérez Islas, directora general de SILMÉXICO, explicó que este seminario está diseñado para empresarios, hoteleros y gerentes de hoteles interesados en explorar las oportunidades de inversión y los beneficios de formar parte de la prestigiosa marca Best Western.

Creemos que México está pasando por un gran momento a nivel regional y nacional, y sin duda, Tijuana es un reflejo de ese reflejo económico por el que está pasando, pues está en un muy buen momento.

Señaló que Tijuana hoy en día sorprende con datos importantes como el recibir más de 5 millones de visitantes anuales, y registrar una ocupación hotelera promedio mayor al 70%, de ahí que Best Western la tiene en el target de sus negocios.

Cabe mencionar en este seminario la Dra. Dolores Pérez Islas será una de las ponentes, quien cuenta con una amplia trayectoria en bienes raíces y negocios en México, posicionada entre las líderes más influyentes en el sector inmobiliario y de inversiones del país.

Asimismo, se dará cita Luis Alberto Tito, director de Desarrollo Latinoamérica para Best Western, quien compartirá su conocimiento sobre las ventajas competitivas y las oportunidades de crecimiento al invertir y formar parte de la red de Best Western.

“Con una vasta experiencia en el desarrollo de marcas hoteleras, Tito brindará insights valiosos sobre cómo maximizar el retorno de inversión y asegurar el éxito en el mercado hotelero”, anotó la directora de SILMÉXICO.

En este sentido Luis Alberto Tito, indicó que durante el seminario, los asistentes tendrán la oportunidad de profundizar en temas clave como: Ventajas de Invertir en Best Western, Oportunidades de Crecimiento, Estrategias de Éxito, donde aprenderán sobre las mejores prácticas y la rentabilidad en la industria hotelera, de la mano de expertos con amplia experiencia en el sector.

“Este seminario representa una oportunidad única para quienes buscan expandir su portafolio de inversiones y formar parte de una marca líder en la industria hotelera”, afirmó.

Finalmente extendió la invitación a asistir al “Seminario de Inversión con Best Western”, este martes 6 de agosto, en punto de las 8:00 horas, en el Salón Milán del Hotel Real Inn, sin costo alguno, cupo limitado.

Los interesados en asistir pueden registrarse a través del siguiente enlace: https://silmexicooaxaca.com/register-here-for-more-information-about-best-western/ Para más información puede escribir al correo info@silmexico.com, o llamar al 951-127-1380.

Nota de la pagina:  https://diariotijuana.info/2024/08/promoveran-oportunidades-de-inversion-hotelera-en-el-seminario-de-inversion-con-best-western

WHAT IS ARTICLE 27 FOR THE ACQUISITION OF PROPERTIES IN MEXICO?

July 18th, 2024 Sales Department

Welcome to another insightful blog post where we delve into the trends, challenges, and opportunities in the Mexican Real Estate and business market. Today, we’re tackling a critical topic for anyone interested in buying property in Mexico as a foreigner: understanding Article 27 of the Mexican Constitution. Whether you’re looking to live or invest in Mexico, it’s essential to grasp the rules and regulations surrounding land ownership in this beautiful country. Let’s get started!

What is Article 27?

Article 27 of the Mexican Constitution, originally enacted in 1917, addresses the ownership and use of land and waters within the national territory. This article is fundamental for both Mexican nationals and foreigners, setting the framework for land ownership and its restrictions. Here are the key points:

1. National Ownership

Article 27 states that the ownership of lands and waters within Mexico belongs primarily to the nation. The Mexican government can transfer this ownership to private individuals or companies under specific conditions.

2. The Restricted Zone

For foreigners, Article 27 introduces the “restricted zone,” which includes land within 100 kilometers (about 62 miles) of any national border and within 50 kilometers (about 31 miles) of any coastline. Foreigners cannot directly own land in these areas.

However, Section I of the article allows the state to grant land and water rights to foreigners, provided they agree to consider themselves as Mexican nationals concerning the acquired property and not invoke the protection of their home country regarding the same. If this agreement is breached, all rights to the property revert to the nation.

Legal Mechanisms for Foreign Ownership

Despite these restrictions, there are legal mechanisms that allow foreign ownership indirectly.

Fideicomiso (Bank Trust)

One common method for foreigners to acquire property in the restricted zone is through a fideicomiso, or bank trust. In this arrangement, a Mexican bank holds the legal title to the property while the foreign buyer retains all ownership rights and responsibilities. This trust is typically set up for a 50-year term and can be renewed indefinitely.

Mexican Corporation

Another option for foreign investors is to establish a Mexican corporation. If the property is intended for non-residential purposes, such as commercial real estate, a Mexican corporation with foreign shareholders can directly own property within the restricted zone.

Direct Ownership Outside the Restricted Zone

Outside the restricted zone, foreigners can directly own property without the need for a fideicomiso or a Mexican corporation. This makes areas like Mexico City, Guadalajara, and many inland regions attractive options for foreign investors.

Why Do These Restrictions Exist?

The primary reason for these restrictions is historical. After the Mexican Revolution, the government aimed to protect national sovereignty and prevent foreign powers from gaining control over strategic areas. While these measures might seem restrictive, they have provided stability and protection for Mexican land resources.

Tips for Foreign Investors

If you’re considering investing in Mexican real estate, here are some tips:

-Work with experienced real estate professionals and legal advisors familiar with Mexican property law.

-Conduct thorough due diligence and understand all legal requirements before making a purchase.

At SILMEXICO, we offer all these services, so don’t hesitate to contact us—we’d be glad to help you!

Understanding Article 27 of the Mexican Constitution is crucial for anyone looking to invest in Mexican real estate.

Thank you for reading, and don’t forget to follow us on all our social networks like SILMEXICO OAXACA and subscribe to our blog and podcast for more content and advice on the real estate sector.

Innovation and technology in hospitality

Innovation and technology in hospitality
Innovation and technology in hospitality
July 5th, 2024 Sales Department

Hospitality is a constantly evolving industry, and technology plays a crucial role in this transformation. From process automation to service personalization, technological innovation is changing the way hotels operate and how guests enjoy their stays.

It is important to highlight that there are many ways to incorporate innovation and technology in the area of ​​hospitality. Below I will share with you some that today are considered essential to provide excellent service.

 

  1. PMS (Property Management System): is a hotel management software that allows you to optimize your commercial tasks, making operations more agile. The main benefits of installing a PMS on your property are:
        1. Integration with sales channels: Instantly receive bookings from all online and offline channels, which is essential to avoid failures and ensure agility in the operations process. Also, to enable hotel managers to offer amazing accommodation service to their guests.

       

        1. Business automation: prevents failures and ensures processes happen faster.

       

        1. Guarantee of an easy-to-use interface: it allows you to find and record information in a practical and intuitive way, becoming an ally of the team.

       

        1. Monitoring through strategic reports: helps the manager take more assertive strategies, improving the hotel’s visibility in the market.

       

      1. Being able to offer an innovative way for the hotel to engage with the guest: ensures agility and efficiency in its services.

 

    1. Booking Engine: If you are new or have not implemented a Booking Engine on your hotel website, you should know how this tool can help you depend less and less on OTAS to promote your reservations. This is because a booking engine allows customers to make reservations on the hotel’s website or social media, directly. Consequently, sales will be more profitable, since no commissions will be awarded. In addition to avoiding the possibilities of making manual errors or duplicate reservations, since the engine undergoes an integrated update in real time with other tools.

 

    1. Business Intelligence: Due to the great competitiveness and demand of the hotel sector, BI is an intelligent way to carry out assertive hotel management, keeping the hotel at the center of attention. The process goes through stages of collection, organization, data analysis and reports, constantly updated and monitored, which will help the hotel manager make decisions and monitor the results of the investments made in their property. In this way, it will be possible to collect data on the Internet and evaluate the impact of marketing strategies on your hotel.

 

    1. CRM System: Helps understand the needs of your guests, with technological solutions that collect information and promote actions related to consumer relationship strategies, thus contributing to the growth of your business. You must understand that satisfaction is linked to the entire process before, during and after the stay. Therefore, it is necessary to be aware of the ways in which your hotel should use CRM in its marketing and customer relationship strategy.

 

    1. Digital Marketing: Faced with the contemporary scenario, investing in digital marketing strategies will help the hotel attract more guests, create relationships and develop a brand identity. Among the main digital marketing strategies for hotels are: creating a website and/or blog for your hotel, using Google services, email marketing and, of course, presence on social networks, such as Facebook and Instagram.

 

  1. Hotel management software: This technology is a desktop or web tool designed to help managers in the tourism and hospitality industry with procedures ranging from sales and reservation processes to managing a hotel’s tasks. Promotes cloud data storage and other essential features for efficient hotel management.

All of this may sound like a great investment of time and money. At SILMÉXICO we always care about bringing real solutions to our clients and regarding this issue, it is no exception. As we had already told a few episodes ago, at SILMÉXICO we made a strategic alliance with one of the most recognized hotel chains in the world: Best Western Hotel Group.

Best Western Hotel Group has implemented advanced technological solutions to offer a more comfortable and secure experience to its customers and to the hotels that decide to integrate its brand. From mobile apps that enable contactless check-in and check-out to artificial intelligence systems that personalize recommendations for activities and services, Best Western ensures it’s always one step ahead.

Adopting technology in hospitality not only improves the guest experience but also optimizes hotel operations. From using management software to optimize reservations and occupancy, to smart energy systems that reduce costs and consumption, the benefits are countless.

It is precisely in this part where I want to tell you about how if you are dedicated to hospitality, you can incorporate all this technology and innovation to your property by joining this renowned hotel chain.

A very important part to achieve the success of the project is the Marketing and Loyalty Strategy. BWH Hotels spends $70 million annually on global advertising campaigns and its various content channels (YouTube Channel and official blog), which encourage guests to travel and choose this chain for their stay.

BWH Hotels also makes use of some business intelligence tools such as:

Medallia: is a customer experience (CX) platform that helps companies capture and analyze feedback from customers, employees and other stakeholders in real time. Its primary purpose is to improve customer satisfaction and increase loyalty by understanding and acting on user experiences and opinions.

OTA INSIGHT: is a market intelligence platform for the hotel industry, designed to help hotels optimize their pricing, distribution and revenue management strategy.

STR: (Smith Travel Research) is a global data analysis and benchmarking company in the hotel industry. Founded in 1985, STR provides data and analysis on hotel performance, helping companies make informed decisions and improve their performance.

All of the above is used in order to provide the best advice to the brand’s member hotels. 

Innovation and technology are transforming the hospitality industry in exciting and beneficial ways. And Best Western Hotel Group is a leader in this field, proving that it is possible to offer an exceptional guest experience while generating the best revenue for your hotel.

If you are dedicated to the hospitality industry and need professional advice to grow your business and improve your income, come to SILMÉXICO, where our experts will help you achieve your growth goals. Don’t forget to follow us on all our social networks like SILMEXICO OAXACA and subscribe to our podcast on Spotify for more content and advice on the real estate sector.

New Trends in Real Estate and Hospitality: Innovative Business Models in Mexico

June 5, 2024 2024 Sales Department

The real estate and hospitality industry in Mexico is undergoing a significant transformation. Driven by changes in consumer preferences, technological advances and the recent global pandemic, companies in the sector are reevaluating their practices and strategies to adapt to new market demands. In this blog, we will explore the most innovative business models that are redefining hospitality in Mexico and analyze current trends in the real estate sector.

Vacation Properties and Short Term Rentals

One of the most innovative and booming models in the hospitality sector is vacation properties and short-term rentals. Platforms like Airbnb and Vrbo have revolutionized the way people travel and stay, allowing homeowners to rent out their properties to tourists and business travelers. These platforms offer a flexible and often cheaper alternative to traditional hotels.

In Mexico, popular tourist destinations such as the Riviera Maya, Los Cabos and Mazatlán have seen a significant increase in the supply of vacation properties. However, this model also presents challenges, especially in terms of regulation and competition with traditional hospitality. It is crucial that owners understand local laws and guest expectations to maximize their profitability and ensure a positive experience.

Boutique and Personalized Luxury Hotels

Another emerging model is that of personalized luxury and boutique hotels. These establishments focus on offering unique and personalized experiences to their guests, differentiating themselves from large hotel chains that are often perceived as impersonal. Customization can range from unique decor and design to exclusive services such as private butlers or dedicated chefs.

In Mexico, the boutique hotel trend has gained popularity in cities such as San Miguel de Allende, Tulum, and Mexico City. These hotels not only attract tourists, but also business travelers looking for a more enriching and personalized experience during their stay.

Some notable examples of these hotels in Mexico are: Kanan Tulum Hotel and Spa, Hotel El Ganzo in Los Cabos, Contemplation Resort and Spa in Valle de Guadalupe and Rosewood in San Miguel de Allende.

Challenges of Boutique Hotels

Operating a boutique hotel comes with unique challenges ranging from cost management to competing with large hotel chains. Below, we address some of the main challenges:

Cost and Financing Management:

Managing costs and financing can be a significant challenge. Boutique hotels, with their emphasis on customization and luxury, often require a considerable upfront investment for design and construction. Additionally, operating costs can be high due to the need to maintain high standards of service and quality.

Competition with Large Hotel Chains:

Although boutique hotels offer unique experiences, they must compete with large chains that can offer lower rates due to economies of scale. This requires boutique hotels to clearly differentiate themselves and position themselves in the market effectively.

Consistency in Service Quality:

Consistency in service quality is crucial. Due to their smaller size, boutique hotels rely heavily on quality of service to attract and retain guests. This requires constant staff training and meticulous focus on every detail of the operation.

Marketing and Visibility:

Unlike large chains that have substantial marketing and advertising budgets, boutique hotels must find creative and effective ways to promote themselves. This may include strategic use of social media, partnerships with influencers, and participation on specialized travel platforms.

Technological Adaptation:

Implementing and maintaining advanced technologies such as property management systems, automated check-in, and personalization tools require investments and technical knowledge. However, these technologies are crucial to improving operational efficiency and delivering a superior guest experience.

Current Trends in the Real Estate Sector in Mexico

The real estate industry in Mexico is seeing a series of changes and adaptations to the new market realities. Here are some of the most relevant trends:

Sustainability and Ecological Constructions

There is growing interest in developments that incorporate sustainable practices and green technologies. Consumers and developers are looking for buildings that reduce environmental impact, use renewable energy and offer green spaces.

Urbanization and Microurbanisms

Large cities such as Mexico City, Guadalajara and Monterrey continue to expand, but there is also a focus on developing micro-urbanisms or smaller, self-sufficient communities within these cities. This seeks to reduce travel time and improve quality of life.

Multifunctional Housing

The pandemic has demonstrated the need for spaces that are adaptable to work, live and enjoy. Homes that offer flexibility in the use of their spaces are gaining popularity.

Investment in Vacation Properties

Key tourist destinations are seeing a boom in investment in holiday rental properties. This is driven by both domestic and international investors who see the potential for profitability in these markets.

Technology and Digitalization

From buying and selling properties to management and maintenance, technology is transforming every aspect of the real estate sector. Apps for virtual tours, digital contracts and property management are becoming more common.

Co-living and Co-working spaces

The trend of combining living and working spaces continues to grow, especially in cities with a high concentration of digital nomads and freelancers. These spaces offer community, flexibility and convenience.

Foreign Investments

Mexico continues to be an attractive destination for foreign investors, especially in the luxury tourist and residential real estate sector. The country’s relative economic stability and cultural and natural attractiveness drive this trend.

Conclusion

Innovation and adaptability are key in the real estate and hospitality industry in Mexico. New business models, such as vacation properties and boutique hotels, along with emerging trends in real estate, are shaping the future of the market. The challenges are significant, but the opportunities for those who know how to adapt and evolve are enormous.

Thank you for joining us in this analysis of trends and innovative business models in real estate and hospitality in Mexico. Stay informed and prepared to take advantage of the opportunities this dynamic sector offers.

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Best Western Hotel Group and SILMÉXICO join forces to develop the hotel market in Mexico

SILMÉXICO - BEST WESTERN
SILMÉXICO - BEST WESTERN
PHOTO: EVENTO DE PRESENTACIÓN
May 30, 2024 Sales Department

Last Wednesday, May 29, SILMÉXICO and Best Western Hotel Group celebrated the official presentation of their strategic alliance. In this agreement, SILMÉXICO assumes the role of national brand developer, marking the beginning of a promising collaboration in the Mexican hotel sector.

An Innovative Presentation Event

The event, which began punctually at 9 in the morning, was a breakfast-presentation that brought together various people interested in learning about BWH Hotels’ proposals for investors and hospitality professionals. Luis Alberto Tito, Director of Hotel Development in Latin America for BWH Hotels, led the presentation, providing all relevant information to attendees.

Innovation and Leadership in Hospitality

Best Western Hotels & Resorts and SILMÉXICO stand out for their commitment to excellence and innovation in hospitality. In this new phase, both companies seek to integrate visionary professionals into their team who share their passion for providing exceptional guest experiences. The initiative focuses on finding dedicated hospitality talent with a fresh perspective, to drive growth and evolution of the brand.

Why invest with Best Western Hotels & Resorts?

Best Western Hotels & Resorts is a global hotel chain with a strong reputation for its commitment to quality, service and innovation. With 19 brands and more than 4,700 hotels in more than 100 countries, the brand has established itself as an industry leader, offering a wide range of accommodation options that suit the needs and preferences of modern travelers.

Additionally, BWH Hotels offers:

-Analysis and monitoring of improvements

-An annual investment in marketing strategies of $70 million dollars

-Professional management of revenue management with business intelligence tools

-Great flexibility in your brands

-A competitive franchise cost in the market

Visits to Key Cities

The tour of presentations will cover several key cities in Mexico, starting in Oaxaca de Juárez. During these events, Best Western Hotels & Resorts representatives will conduct briefings and interviews to identify top talent in the industry. The visits will continue through Puerto Escondido, Huatulco, Guadalajara, Mexico City and Cancún, offering participants the opportunity to learn more about the company’s philosophy, its quality standards and the professional development opportunities available.

Requirements and Participation

The call is open to all hospitality professionals who have relevant industry experience, leadership skills and an innovative approach to hospitality management. Those interested in participating can find more information about the following dates and cities in the official SILMÉXICO media: Instagram, Facebook, LinkedIn, and at www.silmexico.com.

Don’t miss the opportunity to be part of one of the most promising alliances in the hotel industry!

Key tips to maximize your profits on Airbnb: Everything you need to know before renting your property

Airbnb
Airbnb
PHOTO: BEST WESTERN HOTEL EL DORADO, PANAMÁ.

PHOTO: AIRBNB MÉXICO.


May 23rd 2024


Sales Department

 

Renting your property on Airbnb can be a great way to generate additional income. However, to maximize your profits and ensure a positive experience for both you and your guests, it is essential to keep a few key aspects in mind. We share a guide with the best tips to make your Airbnb adventure a success.

    1. Know Local Regulations

Before you start renting your property on Airbnb, it’s crucial to find out about local regulations. In Mexico, regulations may vary depending on the location. In popular tourist locations such as Oaxaca de Juárez and the coastal region of Huatulco, it is important to register with the local Tourism Secretariat. Fines for non-compliance can vary, but in some cases they can reach up to 50,000 pesos.

    1. Prepare your Property

The presentation of your property is vital. According to a study by the Mexican Association of Real Estate Professionals (AMPI), properties in Oaxaca that are well maintained and decorated can increase their rental rates by 15-25%. Make sure your space is clean, well-maintained, and equipped with all the basic amenities. Consider investing in modern and cozy decoration to make your property more attractive.

    1. Professional Photographs

Photos are the first impression potential guests will have of your property. In Mexico, listings with professional photos can generate up to 50% more revenue than those without high-quality photos, according to Airbnb data. Hire a professional photographer to capture your space in the best light and from the most favorable angles.

    1. Write an Attractive Description

Your description should be clear, honest and attractive. Listings in Mexico with detailed and accurate descriptions are 25% more likely to be booked, according to Airbnb data. Highlight the best features of your property and the neighborhood, such as proximity to tourist attractions, restaurants, and public transportation.

    1. Establish Competitive Prices

Research the prices of similar properties in your area to set a competitive rate. In Oaxaca, rates can vary significantly depending on location. For example, in Oaxaca de Juárez, hosts can charge between 800 and 2,000 pesos per night, while on the coast of Huatulco prices can range between 1,500 and 4,500 pesos per night. Use Airbnb tools like Smart Pricing, which automatically adjusts your rates based on demand.

    1. Offer an Exceptional Experience

Success on Airbnb is based on positive reviews. According to a study by Airbnb Mexico, listings with an average rating of 4.8 stars or higher are 70% more likely to be booked. Be an approachable host and respond quickly to any queries. In addition, it offers small details such as a city guide, welcome snacks or personalized recommendations.

    1. Optimize your listing

Regularly update your listing with new photos and descriptions. Keep an up-to-date calendar to avoid double bookings. According to data from Airbnb Mexico, hosts who update their listing at least once a month have 15% more reservations. Additionally, respond to all reviews, both positive and negative, in a professional and courteous manner.

    1. Promote your Property

Take advantage of social networks to promote your property. Share photos and testimonials from satisfied guests on platforms like Instagram and Facebook. In Mexico, and specifically in Oaxaca, 60% of travelers use social networks to plan their trips, according to a study by the Mexican Internet Association (AMIPCI).

    1. Use Management Tools

There are several tools and software that can help you manage your property efficiently. Tools like Guesty or Hostaway can automate tasks like communicating with guests, managing reservations, and coordinating with housekeeping staff. According to Airbnb data, hosts in Oaxaca who use these tools report a 30% reduction in management time.

    1. Maintenance and Security

Perform regular maintenance on your property to ensure everything is working properly. Install smoke and carbon monoxide detectors and provide emergency information to your guests. In Oaxaca, well-maintained properties are 18% more likely to receive positive reviews, which translates into more bookings.

 

In conclusion, renting your property on Airbnb can be a very good source of income if you do it correctly. By following these tips, you can maximize your profits and offer a memorable experience to your guests. Remember that the key is preparation, attention to detail and commitment to excellence in service.

 

If managing properties is not your thing, at SILMÉXICO we have the property management and administration service. Come to our experts who will gladly provide you with information about fees and service specifications!

SILMEXICO and Best Western Alliance PART 2

PHOTO: BEST WESTERN HOTEL EL DORADO, PANAMÁ.
May 15th, 2024 Sales Department  

In our previous blog, we shared an introduction to the alliance created between SILMÉXICO and Best Western Hotel Group where we explained that it consists of offering hoteliers and investors a diversified portfolio of brands with different features and services designed to generate greater income.

 

This portfolio is enriched by 19 distinctive brands spanning all market segments, from luxury to economy, BWH Hotels adapts to the needs of developers and guests in all markets, offering personality and style with each brand.

 

Within the area of ​​customer loyalty, BWH has the “LOYALTY REWARDS: Creating experiences” program. In this, points can be added and used at all participating properties of both brands around the world (Best Western Rewards and World Hotels Rewards).

 

The accumulation scheme is 10 points for every US dollar spent, and these points never expire. Another program is Status Match…No Catch that allows guests to match their status with any other loyalty program; hotel or OTA, so they can get all the benefits of the highest levels from the beginning.

 

In terms of numbers, this program has 53 million members (between BW Rewards and World Hotel Rewards), 8 million active members, 13.6 million stays, 26.5 million nights and $2.9 billion USD in sales.

 

In the field of commercial intelligence, BW Hotels has expert management of Revenue Management since a BWH Revenue and Systems Manager is dedicated to each hotel, being their main point of contact with the brand. They also offer a permanent analysis of consumer behavior at micro market levels, optimizing availability and rates to maximize profitability.

 

BWH Hotels also makes use of some business intelligence tools such as: Medallia, OTAINSIGHT, STR and Nexus, all with the aim of providing the best advice to the brand’s member hotels.

 

Another very important part that is a notable emblem of this brand is the WE CARE CLEAN program. Based on guidance provided by global health and safety organisations, BWH Hotel Group has launched this programme, which ensures member hotels meet the health and wellbeing requirements of discerning guests, whilst maintaining service at the highest level. customer expect from our brand.

 

As we have seen so far, Best Western Hotel Group and SILMÉXICO present a very complete offer for growth and innovation in the hotel industry, always following well-established and proven processes in terms of quality and customer satisfaction. If you are interested in being part of this prestigious hotel chain, follow us and contact us on all our social networks.

Empowering the Future of Tourism and Real Estate: The Strategic Alliance between SILMÉXICO and Best Western

Best western
IMAGE: BEST WESTERN HOTEL GROUP
May 7th, 2024 Sales Department  

Best Western Hotel Group is a powerful brand recognized worldwide, which has managed to expand to more than 4,200 hotels in more than 100 countries. This leading global hotel network is comprised of three hotel companies including: WorldHotels Collection, Best Western Hotels & Resorts and SureStay Hotel Group.

For its part, SILMÉXICO is a 100% Mexican real estate investment company. In its beginnings it was the result of the diversification of hospitality services from the perspective of the real estate sector and with a specialized focus on residential housing for foreign investors in the Caribbean. Subsequently, under the diversification of investments and the portfolio of destinations, in 2015 SILMEXICO INVESTMENT PROPERTIES was born, a company focused on real estate with a portfolio of residential, commercial and investment properties.

Today both companies join together in this great alliance where SILMÉXICO serves as the developer of the BWH Hotels brand, offering hoteliers and investors a diversified portfolio of brands with different characteristics and services, all designed to generate greater income.

This portfolio is enriched by 19 distinctive brands spanning all market segments, from luxury to economy, BWH Hotels adapts to the needs of developers and guests in all markets, offering personality and style with each brand.

BWH Hotels has a history of 75 years developing its brand. Since its beginnings in 1948, Best Western has been concerned with developing its brand with an orientation to meeting the needs of different types of markets. In this way they have successfully created a global sales network with contacts, knowledge and reputation at the disposal of hotel developers.

With a global presence, the BWH Hotels team engages with decision makers and influencers around the world, aligned to maximize market share across the portfolio. This is a customer-centric organization, marked by a passion for hospitality and focused solely on generating profitable revenue.

Among the agreements that this prestigious company has are:

-Global leisure travel distributors: These include WebBeds, Delta Vacations, hotelbeds, Restel and many more. In this area you have access to 60,000 travel distributors, 140 markets around the world and sales of 100 million nights a year.

-Corporate accounts: In this sector they have collaborations with large companies such as Siemens, British American Tobacco, Johnson & Johnson, Microsoft, Amazon, Accenture and ABB.

-Online Travel Agencies: With distribution in the main OTAs, BWH Hotels benefits from preferential commissions. Online travel agencies such as Orbitz, Expedia, Trivago, Booking.com, Despegar, Travelocity, Hotwire and CheapTickets are located here.

An important complement to achieve the success of the project is the Marketing and Loyalty Strategy. BWH Hotels spends $70 million annually on global advertising campaigns and its various content channels (YouTube Channel and official blog), which encourage guests to travel and choose this chain for their stay.

In summary, the alliance between Best Western Hotel Group and SILMÉXICO not only represents an opportunity for growth and innovation in the hotel industry, but also offers a testament to both companies’ continued commitment to excellence and customer satisfaction. With a diversified portfolio, global distribution network and robust marketing strategy, this partnership is poised to reach new heights and define the standard of modern hospitality.

We still have a lot of information to discover about this incredible alliance, if you want to learn more about the opportunities that the convergence of both companies will offer, stay tuned to our official blog and social networks.